Designing for the aha moment.
I help people find value faster by pairing product data with user research, then experimenting my way to results across activation, monetization, engagement and retention.
Selected work
One designer,
the whole funnel.
Four case studies, one per stage of growth. Each was researched, tested and measured.
About
Hi, I’m Erika
I’m passionate about giving people the best product experience by pairing data-driven findings with user-centered design, at every stage of growth: activation, monetization, conversion, retention and win-back.
Today I’m a Senior Product Designer II on the Growth team at Articulate, which I helped shape from its inception. Before that I designed for growth at Shopify and Codecademy, and at United Airlines I worked on consumer products across web and mobile.
Contact
Let’s build something people stay for.
I’m always happy to talk growth, experimentation or design. The fastest way to reach me is email.